Did you know that 90% of all marketers say social media marketing has increased their business exposure?
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and fill up your wallet.
some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it?
Yes. Yes you do — and here are some of the most compelling reasons why:




Top Social Media Marketing Company in Bangalore

The Importance of Social Media Marketing and Advertising for Web Traffic:

  • Social media posts drive targeted traffic.
  • Using social media for business boosts your site’s SEO.
  • Social media can increase your reach via quoted experts

Social Media Is THE BEST Tool to Connect with (& Learn From!) Consumers & Industry Leaders:

  • Social media marketing helps you understand your audience
  • An active social media presence builds relationships with your audience
  • Social media ads allow targeting and retargeting

Why advertise on social media?

  • Social media can help you get noticed at events and earn media coverage.

Brand Image Thrives on Social Media Marketing

  • Social media is key to customer service
  • A strong social media presence builds brand loyalty
  • Social media is the perfect addition to your PR strategy.

Traditional press release distribution services are incredibly overrated. Right Social Media Marketing Strategy Can Help You Slay the Competition

  • Your competition is already social.
  •  The social media marketing arena is a (fairly) level playing field.
  •  When it comes to newsjacking, social media is king

Where should we send your social media calendar? The Importance of Social Media Marketing for Sales and ROI

  • Social media marketing will get you more sales
  • You can find potential customers who don’t already know your brand.
  • Social media marketing establishes you as an authority in your industry.

You Can’t Beat the Price (or ROI) of Social Media

  • The ROI on social media ads is unbeatable.
  • Social media marketing is fun!

Social media posts drive targeted traffic.
Whatever your industry, segment and audience, a substantial portion of your customers and leads are on social. A recent Pew Research Center study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users.
Having access to all those customers helps you boost traffic, particularly for new site content. When you post a new blog or update your homepage, it can take a while to get traction with Google. That means very few customers will know the new content is there until the next time they’re searching for your product or service.
Social media posts provide an opportunity for the public to find your new web content and click through to your site.
And because those posts will primarily show up in the feeds of followers and people interested in your product, that traffic is typically very targeted. It won’t just boost your traffic numbers — it will bring in the type of visitors you want to attract.
The traffic benefits of social media marketing can be dramatic.

Using social media for business boosts your site’s SEO.

Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer content strategy is the most important factor in your search rankings, driving traffic to your optimized pages will cause them to climb much faster.
A lot of times, this can be as simple as re-sharing evergreen content (of course, in addition to sharing your new content when it goes live). We recommend each post be re-shared once a month — a task that doesn’t have to be as time-intensive as you might think. With Facebook’s scheduling tool or Hootsuite (for Twitter), you can set the entire month all at once and you’re done.

Social media marketing helps you understand your audience.
Part of what makes social channels like Twitter and Instagram effective marketing tools is the interaction you have with your customer base. By reading their tweets and status updates, you’ll gain insights into their daily lives and consumer behaviors, and answer questions such as:

  • What products are they buying and why?
  • What hobbies do they have?
  • What kinds of posts do they love to share?
  • What websites do they visit?
    These insights have obvious marketing benefits. When you understand your customers, you can write better content and more compelling posts, which leads to more traffic. But the benefits can sometimes go far beyond marketing, helping you identify customer pain points, improve sales conversions and even refine your product strategy.

An active social media presence builds relationships with your audience.

Consumers see Twitter, Facebook and Instagram as social networks, not marketing machines.

That can be a challenge when you’re first developing your social media marketing strategy. A lot of companies instinctively take a hard sell approach, inundating their followers with discount offer codes, new product announcements and customer reviews. Then, when the account only brings in modest traffic gains, they assume social just isn’t a good fit for their brand.

But customers don’t want to be pitched to — they want authentic engagement.
When you stop seeing social as a way to pitch your customers and start seeing it as a way to connect with them, it can transform your brand. You help customers by answering their questions, entertaining and informing them with relevant content and even forming bonds over shared interests.
If you need to get your Social Media Profile to be promoted please feel free to call us