The Big Question, what is branding? Why is it so important for a business? How does a branding company in Bangalore help you achieve the Brand Visibility.Branding is not just a logo.
Customers want to do business with companies they are familiar with.
Make your branding consistent and easy to recognize, it can help people feel more comfortable when they purchase your products or use your services.
It is critical to stand apart from the crowd in current global market scenario.
You are no longer competing on a local stage, your organization should be ready to compete in the global economy.
How do you stand out in an ocean of similar organizations around the world?
Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are.
Are all of these points of entry telling the right story?
People love to share with others the brands they like.
People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember.
Additionally, a strong brand website strategy, like backlinks, is critical to generating referrals or viral traffic.
The best of the brands are built on a strong idea. An idea that you and your staff can hold on to, can commit to, and can deliver upon. When your organization is clear on the brand and can deliver to the promise of the brand, you will see the fruit while building loyalty among your customers.
If you need assistance with your brand, from creating your initial brand strategy to the visuals, or looking to rebrand contact us for a free consultation. We would love to help you identify and share your story!
An in-depth process where stakeholders such as top management, employees and customers are interviewed to determine answers to key questions about a brand, business, competitors, customers, markets and more. Serves as an important information-transfer mechanism and aligns project teams.
Review of a brand and organization, which may include an examination of business plans, marketing strategies, product and service descriptions, and any prior branding and promotional activities. Allows for a strong knowledge base of key brand and business metrics at the time of project commencement.
Comprehensive study and analysis of the competitive landscape including information capture across criteria such as product, service, price and promotion. Provides invaluable insights based upon an understanding of various competitor attributes, and the category as a whole.
The processes to understand consumer thinking and behavior, a deep examination of consumer insights can aide in propelling brand planning to the next level. Insight mining techniques involve focus group studies, one-on-one interviews, and research paper reviews, among others.
A concise articulation, typically just two or three words, that clearly encapsulates at the highest level, what a brand stands for. Reverberating a brand’s heart and soul, the brand essence sums up the core spirit and meaning of a brand and serves as a strategic anchor and lens for decision making.
The strategic and tactical activities of creating a brand offer in order to occupy a distinctive niche and value in the target audience’s mind. Effective brand positioning can help tell a brand apart from others in a crowded space and at times, create an entirely new domain in itself.
The guiding beliefs that serve to inspire and drive a business and the people behind it. Core values help establish important qualities necessary with respect to a brand’s ideology and align employees broadly to a code of conduct, with respect to behaviour and decision making.
The structure of brands within an entity, brand architecture helps define the way brands are organized with respect to hierarchy in a company’s portfolio. Various architecture models exist, ranging from a single or master-brand approach, all the way through to a stand-alone or sub-brand mode
Names and taglines often serve as the first point of brand contact and as important markers of brand identification. Brand nomenclature strategies are diverse and names can be descriptive, suggestive or abstract, composed of real or ‘coined’ words. Taglines serve to succinctly communicate a key message or attitude and assist in brand positioning.
The process of creating a distinguishing mark which when adopted by a brand serves as the primary means of identification. Logo construction can be constituted in a variety of styles, ranging from wordmarks set in typeface, to purely graphical symbols or icons and often a combination of both. Logos aid in brand recognition and recall and maybe trademarked to protect a brand as intellectual property.
Visiting card, letterhead and envelope design form the commonly understood triad of business stationery. However more complete systems include mailing and shipping supplies, desktop and writing instruments, greeting cards and other related business paraphernalia designed to unify and act as tangible visual markers of a brand.
Also referred to as brand books or style guides, brand guidelines define a set of visual and verbal rules that a brand should follow to project a consistent look and tone of voice. Typically information such as logo usage, colour palette, primary and secondary font styles, image and photographic styles are included. More detailed guidelines may include business stationery designs, design grids, marketing collateral, advertising layouts, merchandizing applications, signage systems and so forth.
Packaging design involves the creation of containers, pack-graphics and other visible packaging elements designed to house a product. Common packaging formats and elements include outer cartons, boxes, bottles, jars, cans, pouches, wraps and label design. Packaging serves to protect its contents as well as attract consumers, especially in retail environments, and in particular in the FMCG and electronics goods segments.
A variety of marketing materials used to support the branding, sales and promotion of a product, service or organization. Common examples of marketing collateral include but are not limited to brochures, leaflets, flyers, banners, tent cards, fact sheets, mailers, menu cards and so forth.
The creation and design of work or retail spaces by applying principles of architecture and interior design, branded environments aim to extend the brand experience to interior and exterior settings. Lighting, environmental graphics, landscaping, materials, way-finding devices and signage systems all contribute to well thought-out branded environments.
Employer branding describes an organization’s reputation as an employer, and specifically as a desirable place to work. It is useful in terms of recruitment as well as employee retention. A key output of an employer branding exercise is to create an employee value proposition or EVP that defines an organisation’s employment offering.