Branding Company in Bangalore

The Big Question, what is branding? Why is it so important for a business? How does a branding company in Bangalore help you achieve the Brand Visibility.

Branding is not just a logo.

Thinking about your brand, one really should want to think through the entire customer experience. It does start from your logo, you would want to carry the essence to your website, your social media, the way you answer the phone, to the way your customers experience your team.

Sometime it can be a bit overwhelming to envisage about what all is involved in your brand building. Your brand is how your customer sees you.

It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have… a good brand has to be thought through and then you build a strategic plan.

Many small organizations and start-ups neglect to spend necessary time thinking about their brand or the kind of impact it has on their business.

So lets just see why branding is important:

It promotes recognition.

Customers want to do business with companies they are familiar with.
Make your branding consistent and easy to recognize, it can help people feel more comfortable when they purchase your products or use your services.

Sets you apart from competition.

It is critical to stand apart from the crowd in current global market scenario.
You are no longer competing on a local stage, your organization should be ready to compete in the global economy.
How do you stand out in an ocean of similar organizations around the world?

It tells people about your DNA.

Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are.
Are all of these points of entry telling the right story?

It generates referrals.

People love to share with others the brands they like.
People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember.
Additionally, a strong brand website strategy, like backlinks, is critical to generating referrals or viral traffic.

The best of the brands are built on a strong idea. An idea that you and your staff can hold on to, can commit to, and can deliver upon. When your organization is clear on the brand and can deliver to the promise of the brand, you will see the fruit while building loyalty among your customers.

If you need assistance with your brand, from creating your initial brand strategy to the visuals, or looking to rebrand contact us for a free consultation. We would love to help you identify and share your story!

Our Approach

Brand Research

Stakeholder Interviews

An in-depth process where stakeholders such as top management, employees and customers are interviewed to determine answers to key questions about a brand, business, competitors, customers, markets and more. Serves as an important information-transfer mechanism and aligns project teams.

Brand & Business Audit

Review of a brand and organization, which may include an examination of business plans, marketing strategies, product and service descriptions, and any prior branding and promotional activities. Allows for a strong knowledge base of key brand and business metrics at the time of project commencement.

Competitive Analysis

Comprehensive study and analysis of the competitive landscape including information capture across criteria such as product, service, price and promotion. Provides invaluable insights based upon an understanding of various competitor attributes, and the category as a whole.

Consumer Insights

The processes to understand consumer thinking and behavior, a deep examination of consumer insights can aide in propelling brand planning to the next level. Insight mining techniques involve focus group studies, one-on-one interviews, and research paper reviews, among others.

Brand Strategy

Brand Essence

A concise articulation, typically just two or three words, that clearly encapsulates at the highest level, what a brand stands for. Reverberating a brand’s heart and soul, the brand essence sums up the core spirit and meaning of a brand and serves as a strategic anchor and lens for decision making.

Brand Positioning

The strategic and tactical activities of creating a brand offer in order to occupy a distinctive niche and value in the target audience’s mind. Effective brand positioning can help tell a brand apart from others in a crowded space and at times, create an entirely new domain in itself.

Core Values

The guiding beliefs that serve to inspire and drive a business and the people behind it. Core values help establish important qualities necessary with respect to a brand’s ideology and align employees broadly to a code of conduct, with respect to behaviour and decision making.

Brand Architecture

The structure of brands within an entity, brand architecture helps define the way brands are organized with respect to hierarchy in a company’s portfolio. Various architecture models exist, ranging from a single or master-brand approach, all the way through to a stand-alone or sub-brand mode

Brand Identity

Naming & Tagline

Names and taglines often serve as the first point of brand contact and as important markers of brand identification. Brand nomenclature strategies are diverse and names can be descriptive, suggestive or abstract, composed of real or ‘coined’ words. Taglines serve to succinctly communicate a key message or attitude and assist in brand positioning.

Logo Design

The process of creating a distinguishing mark which when adopted by a brand serves as the primary means of identification. Logo construction can be constituted in a variety of styles, ranging from wordmarks set in typeface, to purely graphical symbols or icons and often a combination of both. Logos aid in brand recognition and recall and maybe trademarked to protect a brand as intellectual property.

Business Stationery

Visiting card, letterhead and envelope design form the commonly understood triad of business stationery. However more complete systems include mailing and shipping supplies, desktop and writing instruments, greeting cards and other related business paraphernalia designed to unify and act as tangible visual markers of a brand.

Brand Guidelines

Also referred to as brand books or style guides, brand guidelines define a set of visual and verbal rules that a brand should follow to project a consistent look and tone of voice. Typically information such as logo usage, colour palette, primary and secondary font styles, image and photographic styles are included. More detailed guidelines may include business stationery designs, design grids, marketing collateral, advertising layouts, merchandizing applications, signage systems and so forth.

Expression

Packaging Design

Packaging design involves the creation of containers, pack-graphics and other visible packaging elements designed to house a product. Common packaging formats and elements include outer cartons, boxes, bottles, jars, cans, pouches, wraps and label design. Packaging serves to protect its contents as well as attract consumers, especially in retail environments, and in particular in the FMCG and electronics goods segments.

Marketing Collateral

A variety of marketing materials used to support the branding, sales and promotion of a product, service or organization. Common examples of marketing collateral include but are not limited to brochures, leaflets, flyers, banners, tent cards, fact sheets, mailers, menu cards and so forth.

Brand Environments

The creation and design of work or retail spaces by applying principles of architecture and interior design, branded environments aim to extend the brand experience to interior and exterior settings. Lighting, environmental graphics, landscaping, materials, way-finding devices and signage systems all contribute to well thought-out branded environments.

Employer Branding

Employer branding describes an organization’s reputation as an employer, and specifically as a desirable place to work. It is useful in terms of recruitment as well as employee retention. A key output of an employer branding exercise is to create an employee value proposition or EVP that defines an organisation’s employment offering.

Digital

Web Design & Build

The process of creating websites, it involves both aesthetics and design elements as well as mechanics such as functionality, coding and site operations. Aspects involved may include some or all of the following – webpage layout, content production, animation, menu and navigation design, programming, device optimization, testing and publishing.

Social Media

Social media is a broad term that refers to the collective of online communication channels and tools devoted to community-building, user-generated content, interaction, content-sharing and collaboration. This encompasses applications, forums, microblogs, social networking sites and wikis. Facebook, Google+, Linkedin, Whatsapp, Twitter, Instagram, Wikipedia, Pinterest and Instagram are some of the largest social platforms instrumental to the evolution of online marketing and branding efforts.

SEO & Adwords

SEO and Adwords are two of the most common processes to approach internet search marketing for websites organically and via paid advertising, respectively, by increasing search engine result visibility. Utilizing relevant and important keywords and phrases, both processes aim to display search rankings higher, with the aim to increase unique and repeat site visitors.

Reports & Analytics

Reporting and analytics allows for the collection, measurement and reporting of key metrics for all our digital offerings including web, social and search. The data and reports generated allow for a deeper understanding of performance across relevant platforms, enabling continuation of, or course-correction for, the initiatives in question.

We offer Digital Marketing Services to help our clients build awarenes. 

GET IN TOUCH
  • 02-08 City Mansion
  • +919845367636
  • contact@aasimmistryllc.com